Life of Boat Broker

Meet the Staff: Q&A: Gregory Stanton Gregory Stanton

Regional Sales Executive

Resides: League City, TX

Started with POP Yachts: September 2012

Q. How did you get into selling boats?
I started the first hurricane shutter company in the Virgin Island in 1989. Then I went and sold shutters in Florida. I came to Texas after Hurricane Ike and thought I would sell hurricane shutters here. But it turns out they don’t buy a lot of hurricane shutters here. So I’ve been a realtor and an owner of a shutter company. Really what I should have been doing all along was becoming a yacht broker. I grew up sailing and fishing in the Virgin Islands and I knew all about boats. I got lucky because I came across an ad, had an interview, they hired me and I became one of the better sellers at POP Yachts.

Q. What are some of the characteristics it takes to become a good boat salesperson?
In this day and age with computers and mobile communications, being on your feet and being able to respond – being quick to follow up. The correspondence of getting back to people with answers to their questions and also searching well for their vessels based on the parameters that they’ve set is the key thing. That’s why my sales are good – because I focus on what their needs are. When I find the matching vessel, I send them photos and information on the vessel, rather than just a link.

Q. What are some of the things you ask potential buyers?
I engage the buyer to find out what they’re looking for – a specific horsepower, or color or boat length, their applications – do they want to ski and go fish or do they just want to cruise around and relax … or do they want to go fast? Then you have to find out how far they’re willing to go for the boat. Some people live in Seattle and they’ll go to Florida to buy a boat. That’s about as far as you can go in the states to purchase a boat.

Q. Seems like that’s a little extra up-front work.
I go the extra mile, and I think what helps out – I’ll add a few more extra photos and add some more information on the vessel – maybe engine information or the speed of the boat or some key features to give them a little more information and keep them on the hook a little bit.

Q. What are some interesting sales you’ve made?
I sold boats last year to New Zealand, Australia, Panama, Chile, Guadalupe, Puerto Rico, Czechoslovakia and Canada. I sold a 2010 45 Bruce Roberts Steel Cutter, which is a sailboat. I was corresponding with a gentleman in the Czech Republic – had to do it in the Czech language. He came to Texas to see the boat and we came to a price agreement. Turned out to be my biggest sale yet. He’s going to retire and he’s going to use the boat in Texas for a year with his wife and friends, and then once they’re used to the boat, they’re going to take the boat to Florida and sail around the Bahamas and the Keys for a bit. And then they’ll sail down to the Caribbean. And two years from now, they’ll take the boat to Europe.

Q. Do you find that the depth of the POP Yachts listings makes it easier to find the boat people are looking for?
We’re probably the biggest yacht brokerage firm in the country and the best, with 5,000 vessels listed … personally I have shrimp boats, day boats, boats that can go in 9 inches of water to big yachts that are like big floating condominiums. I have fishing boats, boats that go 130 mph … party fishing boats, trollers, the whole range of boats. Even commercial fishing vessels and pontoon boats – pretty much everything you need. With the volume of listings, we hopefully have the type of boat that someone needs without having to go too far from home to check it out.

Q. What do you see ahead for POP Yachts?
We keep taking suggestions from employees and our customers via feedback to change out software to improve it so we can get back to people quicker and make the process smoother. We keep training and adding more people so that we have more listings and more salespeople and to become experts in our field. We sincerely want to be the best and provide the best service for helping people have fun on the water.

Q. What do you see for your future?
I think that I’ll continue to be one of the top salespeople and in the future entertain a management position as well … I’d like to be on the fishing team – a POP Yachts fishing team representative. That way we’ll mix business with pleasure.

Q. Have you competed before?
Oh yeah, I have tackle boxes for fresh water, fishing off of the beach, fishing out in the ocean off the bottom and a tackle box for trolling for big game fish. In competition, I usually get third place for some reason. These are big tournaments and third place is good.

Contact Management

From flexible calendaring, notes and comments, to tags, and an easy to use notification system, Insightly’s online CRM has it all.

Calendaring and Events

Flexible Calendaring & Events

Schedule events, tasks, milestones and see what other members of your team are doing in Insightly with our built-in calendar. Set reminders and recurring tasks, assign work to other team members and automate processes with activity sets and pipelines. And you can even export event data in iCalendar format or sync with Google Calendar to remain up to date on whatever platform you’re familiar with.

Automatic Address Book

Automatic Address Book

Keeping your address book up to date is a chore, so Insightly adds new contacts and organizations automatically as emails are saved, even going off to the wider Internet to retrieve more information about contacts and organizations for their profiles – keeping your address book up to date without you having to lift a finger. And Insightly cleverly uses advanced email analytics to discover the hidden associations between your contacts by analysing the From, To, and CC fields in emails to build up a knowledge of who knows who.

Calendaring and Events

Insightly Notes, Evernotes, and Comments

Sometimes you might want to jot down a few things about a client after finishing a phone call, or add a quick note to a project regarding a specific incident outcome. Insightly notes and comments allow for just such a thing, as you can add notes to just about anything in Insightly including opportunities, projects, emails, and of course contacts and organizations. And even better than that, your co-workers can come in and add comments to notes and attach relevant files too. All notes and comments are searchable with our great ‘as you type’ superfast search, and you can secure your notes with our powerful yet simple permissions system. With Insightly’s seamless integration with Evernote, you can link your Evernote items directly to a contact, organization, opportunity, or project. Note: you need to have an Evernote account to enable this feature.

Lightning Fast Search

Lightning Fast Search

Storing everything together is not much use if you can’t find anything down the road. Because of this, Insightly includes world class real time search – as you type – across everything it stores. From files to emails, contacts, organizations, projects, and everything else, just start typing in the search box conveniently located at the top of every page and watch the results flow in. Search thousands of emails in under a second, find contacts in the blink of an eye, and never lose a telephone number again.

Custom Fields & Filters

Custom Fields & Filters

Custom filters allow you to filter information in Insightly by different criteria of your choosing. You can combine multiple criteria together into one filter, save filters for easy recall later, and even share filters with other users. Custom fields allow you to capture information that you want stored in Insightly that doesn’t quite fit in one of the existing fields.

Build in File Sharing

Built-In File Sharing

Insightly has great file sharing capabilities built in, so you can keep important documents and information attached right next to the entities they relate to – projects files, proposals, resumes – you name it. Just drag and drop files from your desktop into Insightly to attach and share them with others. Insightly also has full versioning control, so your team always has the latest file version on hand.



Tags are a wonderfully simple invention that allow you to organize anything in Insightly around a keyword that makes sense to you. So for instance, if you wanted to organize your projects and opportunities by geographic location – like Asia, Europe, and the Americas – you can categorize each item by adding the appropriate tag for instant future listing and reference. Tags can be added to contacts, organizations, opportunities, projects, and emails.


Notifications & Follow System

Users have the ability to follow items in Insightly like tasks or contacts, and receive email notifications when changes or updates are made to those items. This is useful when you want to be notified when a task has been completed, or when the details of a contact you’re interested in have changed. It helps you stay up to date with what’s important to you.



Unlike other CRMs, Insightly doesn’t limit you to just creating heirarchical relationships. Insightly’s unique (and extremely popular!) linking system lets you create multiple direct relationships between any of your items (i.e. emails, contacts, organizations, opportunities, projects) so that you get real-world, 360 degree view of your customers.

Email Your Contacts

Email Your Contacts with MailChimp Integration

You can use your Insightly contacts to create email for groups of customers, and then you can send emails to mailing lists in MailChimp. You can also easily import contacts to Insightly from your MailChimp account, and export contacts from Insightly to any of your MailChimp Lists.

Web to Contract

Web to Contact

Insightly’s Web to Contact feature allows you to easily create an HTML form for your website which will collect information from your prospects. It’s ingenious really – simply select the fields you wish to capture in Insightly and we create the HTML code for your website on the fly. Once you paste the HTML code on your website and a visitor submits their information, Insightly will create a contact with the data they have entered and tag it with the ‘Web Contact’ tag. If you choose to, Insightly can also send email notifications and limit the visibility of the new contacts to selected users.

Heavy Machinery Booming

Equipment Leasing…Even if your Bank says No!

  • Preserve your credit lines. Conserve valuable company capital and keep overheads low.
  • Equipment pays for itself. Customers find that leasing their equipment matches the expense of the equipment to the revenue it generates – over time and as the equipment is used.
  • Often no down payment is required. 100% financing is available, so you get the equipment desired without providing any upfront compensation.*
  • Guard against obsolescence. Obtain specialized equipment as soon as it becomes available, and use it at an affordable rate until the term ends at which point you can return the equipment or purchase for as little as $1.*
  • Terms are flexible. Arrange a term that is best suited for you, while completely avoiding floating interest rates.
  • Terms are customizable. You can renegotiate your existing lease payment term if you decide to add more equipment before the original term ends.
  • Tax benefits. Payments may be fully deductible. (Find out more from your tax accountant)
  • Trustworthy customer service. We will coordinate a simplified lease application, timely financing, and an easy payment schedule.  

Leased equipment is considered an ‘expense’ on operating leases. Such assets do not appear on balance sheets which improves financial ratios. 

Call for more info (720) 446-LOAN {5626} or email  

2006 Winnebago View J Model

2006 Winnebago View J model

Built on Mercedes chassis
Dual rear wheels
12,100 miles
Mercedes Diesel 5 Cylinder
built in propane generator
central air conditioning
roll up awning
perfect condition
new led TV in bedroom
microwave convection oven
dry bath with seperate shower
slide out dinette
absolutely no rust
Like new condition
cold weather tank heaters
dinette slide out
new tv in bedroom
Dual fuel refrigerator


Call Dan

Brokers Needed now, Low to Mid six figure opportunity, F/T & P/T    This not a mlm, it is a career!


compensation: $100K a year

No License needed


Mentors are filling their classes quickly!  Make 100k to 300k a year. No experience as a broker needed. is looking to add exceptional salesmen. We will only accept the best.  Exceptional Communication; work habits; ethical standards, affability and eternal optimism are some of the attributes we require. First for more information attend the live call at 12:30 p.m. EST (m-f) or recorded playback info, anytime.  Go to my website,  Look at the blog, forum, and career section.


Conference Call 1230 PM EST Live Call Dial-in Number: (530) 881-1300 Access Code: 796955 Playback Number: Plays 24/7 (530) 881-1399 code 796955

Please listen and go to 

If you have the right stuff

call Dan 224-200-5067.

Key to Success and The 5 Fears That Hold Entrepreneurs Back

Key to Success –…

The key to success for entrepreneurs starts with letting go of these 5 fears that are holding you back in your business.

Check out how to overcome these fears and what the keys to success are over on the blog!

If you enjoyed this video please share on Twitter and Facebook as well :)


Get every new post delivered to your Inbox.

Join 766 other followers

%d bloggers like this: